A leader in the vacation ownership industry. The company advances its purpose, to “share happiness”, by providing quality, flexibility and choice to Bluegreen Vacation Club owners, and through the creation of strategic alliances to expand vacation opportunities for everyone.
Goal: Bluegreen wanted to create more traffic in their outdoor mall kiosks and inform consumers about their products. Scratch off cards were created with a variety of prizes including one grand prize of a cruise on Carnival Cruise lines.
Results: This fun, easy to hand out card generated traffic to the outdoor kiosks and consumers were educated on the value proposition of vacation ownership. SMG was able to produce the printed piece with significant savings to Bluegreen and delivered early! The program has been so successful it has run for 2 years and going!